About Us


SoHo is the fashion district of Manhattan, New York City. Known to be a retail-rich area - you can shop for everything from street fashion to upscale designer styles. Be it the latest trends in shoes, men and women clothing, women’s cosmetics and even jewelry. This is the SoHo which will now be available in Pakistan.

Founded by fashion inspired entrepreneurs living in New York City with roots from Karachi - SoHo Co.exists to bring some of the world’s most popular brands to Pakistan.

Growing up in a country with limited access to fashionable brands was a struggle. Only a handful of stores carried popular brands. It was either too expensive and not affordable or simply FAKE. Not to mention, outdated styles. SoHo Co. guarantees 100% AUTHENTIC hand-picked styles.

Having a passion to bring back fashion to our Home Country, we’ve launched an online retail outlet where various brands will be available to order with a one-click delivery option to your doorstep within 2-3 days to most cities in Pakistan.

With less operating costs compared to a retail store in a big mall location - we are able to offer AFFORDABLE PRICING. As an online retailer, we have partnered with Pakistan’s leading e-commerce courier service BlueEx. We will provide your order safely and in time - without upfront payment. PAY AT YOUR DOOR!

We believe in giving back to the community, SoHo Co. will proudly donate a portion of profits to various handpicked charity foundations in Pakistan to help the poor and needy.

We believe in 100% customer satisfaction. SoHo Co. delivers the exact items you’ve ordered from our website with authenticity and quality guarantee. We anticipate a happy customer - resulting in minimal returns. For our customer refund program - see return policy.